Together we’re building something different.
Human centred, impact-driven and designed for real-world value.
Our Mission
We believe traditional law firms are no longer meeting the needs of the businesses they serve. Our mission is to change that by creating expert-led, purpose-driven offerings that put client needs first.
A Better Way
Determined to create a better way for legal services to be delivered, one that prioritised outcomes and relationships over hours billed, Law Squared was born.
From day one, we’ve never charged by the hour and we never will. We’re convinced that the traditional time-based billing model doesn’t serve either lawyers or clients. It rewards inefficiency, undermines trust, and contributes to the burnout so prevalent in the profession.
Instead, our exclusively fixed-fee model offers cost certainty, radical transparency, and a genuine alignment between cost and value. It’s designed for outcomes, not inputs.
With the formation of Squared Group, and launch of Cubed and Tetra Claims, we’re better positioned to see across siloes, identify trends, capitalise on efficiencies and maintain clear focus on innovation.
Our Story
Since 2016, we’ve set out to do things differently.
In that year, Founder + CEO Demetrio Zema, a young lawyer on the brink of burnout, envisioned a true alternative to the traditional law firm model, one that served both clients and lawyers. He believed the legal profession needed a reimagining of how value is defined, delivered, and rewarded, moving away from time-based billing and individual financial metrics.
Our Values
Most firms have values. Fewer actually live them.
Ours didn't come from a consultant's deck or an executive offiste. They were co-created with our whole team and are a genuine reflection of who we are now, what we've learned, and who we want to be in the decade ahead.
At Squared Group, we're creators of the culture we want to be part of, not passengers in it. These values are how we make decisions, how we work with each other, and how we show up for our clients. They’re not here to sit on a wall or gather dust in a drawer.
You'll see them below. We hope you feel them in action.
Different on purpose
We challenge the norm and do things differently, on purpose.
We don’t follow the future.
We shape it. We change the conversation.
Keep it real
We keep it real with each other: authentic, inclusive, and honest.
We say what needs to be said, with respect, clarity, and intent to improve.
No jargon. Just real conversations.
Find the 1%
We believe small, continual improvements compound into big impact.
We value sound judgement, critical thinking and never stop looking for a better way.
We do it well. Then we make it better.
Own the outcome
We love what we do, and it shows!
We are obsessed with creating real value for our clients, not just completing tasks.
Our clients’ success is our success.
Show up. Have fun.
We show up for each other and succeed as a team. No heroes, no egos.
We bring energy, celebrate the wins and create moments of fun along the way.
“Law Squared has grown from a single idea into a genuine alternative to the traditional law firm model. We’ve challenged long-held assumptions, backed ourselves to innovate, and stayed true to the idea that great legal work and a sustainable, human-centred business can, and should, coexist.”
In 2026, Law Squared celebrated 10 years since launch. If the first ten years were about proving the model could work, the next ten are about how far we can take it.
We partner with organisations who are shaping what comes next.
From official legal partnerships to membership networks, and strategic sponsorships, we work with organisations that challenge traditional norms, build strong communities and create meaningful impact.
